ARE YOU WASTING MONEY ON PPC ADS? Have you ever checked your Google Ads dashboard to see that you’ve already spent your daily budget – and it’s not even lunchtime? That’s because knowing how much budget to set is one of the biggest challenges. It’s a new year...
ARE UNCLEAR GOALS STEERING YOU TOWARDS FAILURE? For those new to digital marketing, the world of paid advertising can seem downright complicated at best and impenetrable at worst. With all the recommended best practices, campaign optimizations and bidding strategies,...
THIS WEEK'S PPC MISTAKE TO AVOID Not Using Geo-Targeting Here’s a common scenario, you’re scrolling through your social media and an ad pops up about a business near the exact location to where you are standing. This can come across two ways, one, you find it a little...
THIS WEEK'S PPC MISTAKE TO AVOID MISTARGETING One of the biggest pitfalls when setting up a PPC campaign is targeting the wrong keywords or using the wrong keyword match types. Here’s what you can do to avoid this – Using keyword match types in Google Ads...
COSTLY PPC MISTAKE TO AVOID: NOT USING NEGATIVE KEYWORDS When Google Ads launched in 2002, it solved a critical need: getting the right ad in front of a customer right at their time of need. Google Ads is incredibly powerful tool for business. Done right, it’s...
