May 12, 2017 | Blog, eCommerce
For the majority of store owners, the most important conversion happens when your visitor makes a purchase. Your product may appeal to a wide range of people. However, it’s not going to be a perfect fit for every customer. Learn how to identify your ideal customer – your target audience, to maximize your chances at attracting these customers with high likelihood to convert to your store!
May 11, 2017 | Blog, Search Engine Optimization (SEO)
An SEO audit will identify problematic areas that need improvement and keep your website up-to-date with the latest developments in search marketing to give you an advantage over your competition. Our SEO team talks about how often you should be performing SEO audits to keep your website on top.
May 9, 2017 | Blog, Magento 2.0, Magento How-To Tutorials
Coupon codes are a simple, yet powerful tool that you can use to keep customers coming back to your store. Learn how to set up a coupon code for a percentage off discount with Customer Paradigm Project Manager Britt Marlier!
May 4, 2017 | Blog, Search Engine Optimization (SEO)
Effective Digital Marketing Strategy Means SEO & PPC Work Together Developing a digital marketing strategy that uses search engine optimization (SEO) and pay per click (PPC) advertising together is vital in achieving prime ad positions and gaining more exposure....
May 3, 2017 | Blog, Magento 2.0, Magento How-To Tutorials
The User Roles functionality in Magento 2 allows store owners to define permissions for specific groups of admin users depending on their store’s needs. Learn how to create Admin Roles in Magento 2 with Customer Paradigm’s Senior Project Manager Jared Shields!