Dec 12, 2013 | Blog, Digital Marketing, Marketing Content Creation
What Does it Mean to “Go Viral?” When a video, picture, meme, or article explodes in popularity online through sharing, that is what is referred to as “going viral.” Fortunately, it does not mean that your computer has picked up a virus. Sometimes viral content...
Dec 11, 2013 | Blog, Magento
The top open-source eCommerce system keeps getting better! Magento released a new, upgraded version of the Magento Community code base today – Magento 1.8.1.0. It helps improve: Tax calculations, including Value Added Tax (VAT) – important in the EU. Also...
Dec 6, 2013 | Blog, Photography
My article about Google Business Photos was published today on the Moz.com blog: Google Business Photos May Correlate With Higher Local Search Ranking, Although Not a Magic Bullet Moz.com is ranked 252 globally, and 282 in the US for traffic, and is the leading source...
Nov 20, 2013 | Blog, Digital Marketing
A bounce rate indicates the percentage of visitors that look at one page of a website and then leaves. The higher the bounce rate, the lower the value of your website. Search engines view sites that people enter and leave quickly as being irrelevant and unhelpful so...
Nov 18, 2013 | Blog, Digital Marketing
Last month, Google launched an algorithm that specifically extracts mugshot websites from showing up at the top of search engine results. Sites that feature mugshots pull the images from government sites and then develop well-ranking landing pages so that if you...
Nov 14, 2013 | Blog, Digital Marketing, Social Media
The winter holidays are already underway and it may or may not be kicked off with the re-launch of Starbucks’ Peppermint Mocha. For businesses looking to tap into the holiday sales, it is crucial to follow suit and rev up your holiday social media promotions before...