A Guide to the New GA4
Have you heard the news? There is a new version of Google Analytics that is already available and ready to be utilized! Starting in 2023, Google will begin to dial back Universal Analytics in favor of their most recent iteration, Google Analytics 4. But wait! You...
Brainstorming & Thoughts on Marketing During Covid-19
I hope that you and your family, friends and colleagues are staying safe and healthy during this crazy Covid-19 time. First, I want to let everyone know I’m happy to jump on the phone to help brainstorm new ideas for keeping your business or organization afloat....
Is Your eCommerce Store Ready for Black Friday?
Is Your eCommerce Store Ready for One Of the Years Biggest Shopping Days? Over the last few years, Black Friday has become a controversial topic. With stores opening earlier and earlier, many workers and consumers aren’t happy about the intrusion into a family-centric...
Can I create a working physical credit card from a hacked eCommerce site?
Is it possible to create a working credit card using stolen data from a hacked eCommerce site? Our team investigated to find out!
Miami Everglades Connection | Case Study
The Miami Everglades Connection team turned to Customer Paradigm to create a targeted Google Ads PPC campaign that made the phones ring. Our team found that while other people were advertising in the space, there were significant opportunities to generate leads through a Google Ads campaign. Based on our keyword research, we were able to help the client set a daily and monthly budget, and forecast demand based on the existing volume of monthly searches.